Marketing News

Lagardère Travel Retail Partners with Perfect Corp. for AI-Powered Activation

The travel retail leader deploys the AI provider’s skin analysis technology across three European airports.

Perfect Corp., a leading AI and AR beauty and fashion tech provider, has partnered with Lagardère Travel Retail is leveraging its Skincare Pro to bring personalized skincare discovery experience to travelers across its beauty retail operations at airports in Prague, Rome Fiumicino and Amsterdam Schiphol.

The deployment will expand to two additional airports by the end of 2026, further extending the personalized skincare experience to travelers across Lagardère Travel Retail’s European network. Officials say the initiative combines the expertise of its teams with digital innovation to support travelers throughout their shopping journey.

“AI-powered personalization is transforming the way consumers discover and shop for beauty, and travel retail is an especially exciting environment for this innovation,” said Alice Chang, founder and CEO of Perfect Corp. “With Skincare Pro, travelers can receive an intelligent, personalized skincare analysis and product recommendations within minutes, creating a more relevant and engaging beauty experience. We are delighted to partner with Lagardère Travel Retail to bring this technology to travelers across key European airports.”

Personalized Recommendations

Powered by AI skin analysis, Skincare Pro assesses 12 key skin concerns—including wrinkles, pores, spots, texture, dark circles, redness, oiliness, moisture, eye bags, radiance, acne and firmness—to help shoppers better understand their skin and discover products tailored to their individual needs.

By combining advanced AI-powered skin analysis with product recommendations, Skincare Pro helps transform the traditional beauty consultation into an intuitive, technology-enabled experience. Following the analysis, shoppers receive personalized recommendations designed to address their specific skin concerns, making it easier to navigate the extensive range of skincare products available in-store. By helping travelers better understand their individual skin concerns and the products suited to address them, the experience can also encourage them to explore a more complete skincare routine. To further enhance the shopping experience, travelers who complete a skin analysis can also receive a discount via QR code, creating a seamless bridge between personalized digital discovery and in-store purchase.

The Skincare Pro experience unites a curated selection of skincare products from leading international beauty brands with 200 SKUs currently available across 11 brands. For Lagardère Travel Retail, it was imperative to reflect the growing interest in K-Beauty and offer travelers access to some of its most sought-after brands. In Rome, shoppers can discover four K-Beauty brands, alongside the broader selection of brands.

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